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Consulting & studies

Evaluation of CFI’s "Digital Orient" in Lebanon

Collateral Creations was selected to evaluate a programme to help the restructuring of the francophone press in Lebanon implemented by CFI with the financial contribution of the French Ministry of Europe and Foreign Affairs.

CFI, the French media cooperation agency (a subsidiary of France Médias Monde), selected the team proposed by Collateral Creations to undertake the final external evaluation of its FSP programme called "Digital Orient" in Lebanon.

This programme provided support the press group L’Orient-Le Jour, which publishes the main francophone daily, as well as Kel-Yom as a weekly magazine targeting the youth.

It aimed at strengthening their capacity to monetize access to journalistic contents, to develop toward digital formats, and to design social network strategies in order to increase their readership among the 25-45yo population.